The weather might be cooling down, but shopping season is about to heat up. And if you’re beginning to wonder what dropshipping products you should sell for Christmas 2019, we’ve got you covered.
Below we’ve revealed a list of items we believe have high potential for the 2019 Christmas season. The products in this list were picked after reviewing the hottest products from Christmas 2019, using Oberlo product statistics to discover the top products from August to September 2019, and applying our entrepreneurial know-how.
Join us as we explore why it’s important to start preparing for Christmas early, what products you should consider, and how you can market them.
Forward Thinking: Preparing for the Holiday Shopping Season
In addition to being the most wonderful time of the year, the Christmas shopping season is also a massive spending period. It’s the biggest spending period in many countries worldwide, including the US, Canada, Australia, New Zealand, and Ireland.
In the US alone, the 2018 winter holiday season – which stretches from Black Friday to Christmas – reached $998 billion in sales. And while a big chunk of this money was spent at physical stores, a staggering $124 billion was spent online.
With all this cash up for grabs, you can understand why retailers want to release their Christmas stock as early as possible – the holiday season means sales. But while Christmas seems to creep forward each year, the real kick-off to the holiday spending season is always Black Friday.
Arriving the day after Thanksgiving, Black Friday is a massive shopping event. Software company Salesforce projected that 2019 Black Friday sales would reach $7.4 billion in the US alone. This is 16 percent higher than the sales record of 2018.
Although Black Friday has traditionally been an American event, in recent years it has gained traction worldwide – as has its online equivalent, Cyber Monday.
Responsible for $9.2 billion in American sales, Cyber Monday is the chance for online businesses (that’s you!) to compete with brick and mortar stores and offer unbeatable discounts. It is without a doubt one of the most important days of the year for ecommerce.
So with all this cash just waiting to be spent, here are some products that could help you get a slice of the Christmas turkey.
Everyone loves gifts that feel intimate and unique, so it’s no wonder personalized necklaces are a favorite with shoppers.
These necklaces were incredibly popular for Christmas 2017, 2018, and 2018. Looking at Google Trends over the last two years you can see that searches for personalized necklaces regularly spike in the two months leading up to Christmas.
The best thing about this product is that there are several different varieties you could sell. While the obvious product choice is the script name necklace (which conjures up images of Carrie Bradshaw’s iconic “‘Carrie” necklace from Sex and the City), you could also specialize in necklaces that have initial pendants, or have been personalized with photos of loved ones.
Another incredibly popular personalized necklace variety is a custom pet necklace.
As this is such a visual product it lends itself to being advertised on image-sharing sites such as Instagram, where you could target pet lovers, fashionistas, or jewelry fans.
Flying UFO Helicopter Toy
Christmas is a magical time of the year, but it becomes extra special when you have kids. Parents spend huge amounts on their children’s Christmas gifts, so it makes sense to try and get in on the action. Cool gift ideas include inflatable toys, action figures, and flying helicopters.
These flying UFO helicopter toys have recently been a hot product in the toy category and have the potential to be a popular item over the Christmas season as well. In fact, looking at data from the last three months, this item has been the number one best-selling products in the Toys & Hobbies category.
A fun product that can be used by the whole family, this is an item that could easily be advertised to parents on Facebook or Pinterest. Alternatively, try marketing it on YouTube to target children who have a huge influence on what their parents spend on.
Bracelets for Couples
A piece of jewelry can be a very meaningful gift and it’s the perfect way to express your love over the Christmas season. These bracelets for couples are currently popular and would make the perfect product to sell for the holidays. And because there are so many different varieties available they’re a product that could appeal to any couple, from people who don’t mind flashy jewelry to those who want to show their love subtly.
When marketing these products, use Facebook ads to target those who are either in relationships or married. And, depending on what type of bracelets you choose to sell, you could even market them as bracelets for best friends or siblings.
With the winter weather raging outdoors, there’s nothing better than wrapping up warm, which is why blankets are a great choice for Christmas products.
Blankets might seem like an odd Christmas gift, but in reality, there are a lot of factors that make them easy to sell to customers. They’re practical, last for a long time, and come in a range of styles – whether that’s fun mermaid tails, chunky knits, or even ridiculous burrito print.
All of these considerations make it easier to convince potential customers that a blanket is a thoughtful Christmas gift. Plus, if search trends are any indication, investing in a comfy blanket will already be on many minds in December – check out those peaks:
When advertising your product, using YouTube or video ads is a great way to show off any unique feature your blankets have, such as sleeves or pockets. Remember to mention how your blankets will help your customers – they’re not just decorative and nice to look at, they’ll keep them warm over the winter months as well.
These foil flowers are a hot product right now and we can see them remaining popular over the shopping season, when many people are searching for gifts for significant others.
Additionally, many of the suppliers available on Oberlo know that presentation is important and each rose comes in a pretty box that protects the item during shipping and looks good.
There are clever ways you could market this product such as using social media influencers to create jealousy-inducing posts about receiving the item as a gift from their partners. Facebook and Instagram are a good place to advertise – and be sure to target people in relationships.
Sometimes a practical gift is the best gift, which makes offering a selection of women’s bags a solid idea for products to sell over Christmas. Women’s bags are a consistent seller and have recently been a very popular item. For example, looking at the last two months, this bag is the top selling product in the Luggage & Bag category worldwide and is particularly popular in the US.
As we can see on Google Trends, interest in handbags seems to peak every winter.
With such a range of bags to choose from, you can find a product that fits your store. A casual tote or shoulder bag could be easy to sell even if you’re not in the fashion niche. However, a more formal handbag might better suit a store selling other women’s clothing items.
With women being your target audience, try advertising on Instagram, Pinterest, or Facebook. A well-composed, high-quality image is one idea for marketing, though if your bag has hidden features – such as internal zippable compartments or anti-theft components – these might be better shown in a video.
It’s no secret that watches are big sellers in dropshipping and at the moment men’s watches are particularly popular. Although watches sell well throughout the year, Christmas is a great time to push them as the ideal gift.
With such a huge variety available you can cater to all types of customers. Sell simple watches for those who are practical, fashionable ones for those who want a watch to complement their look, or watches with features (such as step counters) for those who are health-conscious or interested in tech.
Selling items like watches at Christmas means you can reference the upcoming new year in your marketing. After all, what better way for your potential customers to start 2020 than by being on time to all their events, or increasing their step count.
Don’t forget to advertise to those who will be purchasing a watch as a gift. Targeting women who have boyfriends, sons, or brothers could be a good place to start.
Ionic and Heated Hair Brushes
Don’t be fooled, these aren’t your run-of-the-mill hair brushes, these bad boys are something else entirely.
Everyone wants to look their best over the Christmas and New Year period and what could be a better help than an ionic hairbrush or heated beard styling comb. An ionic hairbrush makes your hair shiny and smooth, while a heated styling comb lets you tidy and style your hair or beard – perfect for all those family photos over the holidays.
These items can be marketed as the perfect little gadgets to be given as gifts, or sold with the promise that they’ll keep the buyer looking good all season long. After all, who doesn’t like buying a treat for themselves while they’re Christmas shopping?
Reusable Stretchy Silicone Lids
OK, I know what you’re thinking, but hear me out on this one – if there’s one thing there’s a lot of over the Christmas period, it’s food. Delicious, delicious food. With so much food on offer, there’s bound to be leftovers and that’s where these reusable, stretchy lids come in.
This product has been a big seller recently and while they might not be anyone’s idea of the perfect Christmas gift, they could be a smart product to sell to those who organize Christmas for their family.
When marketing these lids be sure to hit on the fact that they’re adjustable, reusable, and helpful. And don’t forget to mention why Christmas time is the perfect time to buy a set – all the leftover food!
This is also a great product to show off in a video. People want to see how they can use the product, how versatile it is, and how it will help solve their problem. Putting together a quick demonstration video is not only good for ads but including it on your product pages might just be the thing that converts potential buyers into customers.
With the recent explosive popularity of these mini projectors, we’re predicting they’ll be an even bigger seller over the holiday season. After all, who wants to brave the cold to go to the cinema when you can turn your home into a theater?
Mini projectors are the perfect gift for movie junkies or gamers, and best of all, you can easily bundle it with a projector screen for the ultimate cross-sell.
A projector like this lends itself to video ads where you can demonstrate how easy it is to use and how small and portable it is. Given that this product falls into the electronics category, making a review video could be a great idea. Not only does a review talk up the positive aspects of your product, but it also sets customers expectations so they know exactly what they’re spending their money on.
Start Dropshipping for Christmas Today
And there we have it, our list of products we think have high potential this Christmas season.
Hopefully, it has inspired and motivated you to start thinking about your store and how you can capture a piece of the lucrative holiday shopping season market.
And, if you’re at the very beginning of your dropshipping journey, no problem – we’ve got lots of resources to help you on your way. First take a look at our free eBook, Dropshipping 101, and become familiar with the dropshipping business model and ecommerce.
If you’re searching for more hot products to stock your store with, check out the articles below.