The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.

WooCommerce Checkout currently has the largest ecommerce platform market share in the USA, with more than one in four (26 percent) online businesses using it to power their stores. Coming in second, the Shopify market share stands at 20 percent. 

As the two largest ecommerce platforms, WooCommerce Checkout and Shopify’s combined market shares in the USA make up 46 percent. In other words, nearly one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.

Third on the list of the leading ecommerce platforms in the USA is Wix Stores, which has 17 percent of the total market share. This is followed by Squarespace’s Add to Cart and Ecwid, with ten percent and six percent of the ecommerce platform market share in the USA respectively.

The other leading ecommerce platforms used by online businesses in the USA include OpenCart, Weebly eCommerce, PrestaShop, Magento, Zen Cart, and BigCartel, each with much smaller market shares. 

Let’s have a deeper look at the two largest ecommerce platforms, WooCommerce Checkout and Shopify.

Breakdown of WooCommerce Checkout and Shopify Market Share in the USA

There are over 1.4 million online stores in the USA that use WooCommerce Checkout as their ecommerce platform. From culinary and fitness to comics and fashion, the range of stores that run on WooCommerce is wide and varied.

The majority of these stores are located in California. Over 43,000 businesses there use WooCommerce Checkout as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 26,500 and 21,000 WooCommerce Checkout customers respectively.

A similar trend is seen with Shopify, which is powering nearly 1.1 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.

Most of these businesses are located in California, New York, and Florida, with 36,000, 16,600, and 12,700 Shopify stores in those states respectively.

Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses.

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