Global Ecommerce Sales (2017 – 2023)

Global ecommerce sales amounted to more than $3.5 trillion dollars worldwide in 2019 and this number is expected to continue growing over the next few years, proving that ecommerce is an increasingly lucrative option for businesses. 

Of the total global retail sales in 2019, 14.1 percent came from online purchases. That is, more than $14 of every $100 spent on retail goods was done over the internet. 

This figure is expected to continue increasing and take a larger piece of the retail pie. By 2023, it’s estimated that total retail sales will hit more than $6.5 trillion, on which more than one in every five dollars spent (22 percent) will be carried out online.

Just who are the biggest players driving the world of online shopping and where is the biggest market located? In this article, we’ll dive into some ecommerce sales statistics and trends.

Largest Contributors to Global Ecommerce Sales 

As the world’s top exporter, China is also the world’s top ecommerce market, with total online sales nearing the $2 trillion mark in 2019. 

Together with the United States, these two largest economies are responsible for over $2.5 trillion worth of online ecommerce sales, which make up more than 70 percent of the total generated worldwide.

It should come as no surprise then, that some of the world’s largest ecommerce companies come from these two powerhouses. In fact, half of the top eight hail from either China or the US. 

Here’s a shortlist.

  1. Amazon – United States
  2. Jingdong – China
  3. Alibaba – China
  4. eBay – United States
  5. Rakuten – Japan
  6. B2W – Brazil
  7. Zalando – Germany
  8. Groupon – United States

Mobile and Digital Drivers Behind Ecommerce Sales Worldwide

The infiltration of technology into consumers’ lives has also made the case for ecommerce. Figures from PwC’s 2019 Global Consumers Insights Survey show an ecommerce sales trend toward technology and online purchases carried out through mobile devices, particularly smartphones. 

In 2019, half as many consumers purchased products with their computers and/or phones as in-store, with smartphones just edging out PCs as the preferred choice.

Mobile phones were the most popular device, with 24% of global consumers reportedly using their mobile phones for online shopping, overtaking PC users (23%) for the first time. 

This divide between online and in-store is expected to widen in the coming years as consumers feel increasingly comfortable with the ease and mobility that smartphones and tablets offer.

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