Global Ecommerce Sales (2014 – 2021)

global ecommerce sales

Global ecommerce sales amounted to nearly three trillion dollars worldwide in 2018 proving ecommerce is an increasingly lucrative option for businesses. 

Of global retail sales, 11.9 percent came from online purchases. That is, almost $12 of every $100 paid for retail goods was done over the internet. Over the next few years, this figure is expected to increase and take a larger piece of the retail pie.

Just who are the biggest players driving the world of online shopping and where is the biggest market located? In this article, we’ll dive into some ecommerce statistics and trends.

Largest Contributors to Global Ecommerce Sales 

As the world’s top exporter, China is also the world’s top ecommerce market, especially for online luxury sales. 

Together with the United States, these two largest economies are responsible for over $1.3 trillion worth of online sales, which make up more than half of the total generated worldwide.

It should come as no surprise then, that the largest ecommerce companies come from these two powerhouses. In fact, five of the top eight hail from either China or the US. 

Here’s a short list.

  1. Amazon – United States
  2. Jingdong – China
  3. Alibaba – China
  4. Ebay – United States
  5. Rakuten – Japan
  6. B2W – Brazil
  7. Zalando – Germany
  8. Groupon – United States

Mobile and Digital Drivers Behind Ecommerce Sales Worldwide

The infiltration of technology into consumers’ lives has also made the case for ecommerce. Figures from PwC’s 2019 Global Consumers Insights Survey show an ecommerce sales trend toward technology and online purchases carried out through mobile devices, particularly smartphones. 

In 2019, half as many consumers purchased products with their computer and/or phones as in-store, with smartphones just edging out PCs as the preferred choice.

Mobile phones were the most popular device, with 24% of global consumers reportedly using their mobile phones for online shopping, overtaking PC users (23%) for the first time. 

This divide between online and in-store is expected to widen in the coming years as consumers feel increasingly comfortable with the ease and mobility that smartphones and tablets offer.

These ecommerce sales statistics reflect a trend of reliance and dependence on technology, and an understanding of the changing habits that shape the thriving sector of ecommerce

It is also perhaps indicative of the future of ecommerce and the direction businesses should head towards: a well-designed ecommerce website with a focus on mobile user experience.

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