Global Ecommerce Sales Growth (2021–2026)
In 2021, global ecommerce growth rates hit 17.1%, which is also the largest year-over-year increase analysts expect between 2021 and 2026 and can be attributed to the coronavirus pandemic.
The COVID-19 outbreak forced governments all over the world to impose strict lockdowns, which meant brick-and-mortar stores had to stay shut and consumers had to stay home. This boosted online retail growth as people went on the internet to carry out their purchases.
Even though most parts of the world have since relaxed their restrictions, ecommerce sales are still set to increase this year—albeit at a slower pace. Apart from a slight increase in 2023, growth is projected to decelerate over the coming years.
For instance, ecommerce sales growth worldwide is expected at 10.4% in 2023, a 0.7 percentage point increase from 2022. This is set to then decelerate to 9.6% in 2024 and further to 8.9% in 2025. In 2026, the online retail growth is forecast at 8.2%
Despite the falling growth rates, the ecommerce share of retail sales is expected to increase. In 2022, this figure is forecast at 19.7% and will increase to 24% by 2026.
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Ecommerce Sales Growth by Region
In which parts of the world is ecommerce experiencing the fastest growth?
Recent ecommerce sales growth statistics analyzing increase rates in the largest ecommerce markets show that the online shopping trend is expected to grow in the US in the next few years. Ecommerce sales there are forecast to increase by a whopping 50% from $907.9 billion in 2022 to $1.4 trillion in 2025.
In Europe, this is set to grow a little slower at 47%. China, the country with the highest amount of ecommerce sales, is expected to see its online retail sector grow by 15% during this period. Analysts credit the relatively slow rate in China to the fact that the country’s peak in online shopping growth has already come in previous years.
In comparison, the rest of the world is forecast to see an increase of 52% in online sales from just over $1 trillion in 2022 to $1.5 trillion in 2025.
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