When brands think about marketing on social media, the most popular social media platforms in the world are almost sure to feature in their strategy.

But where there are more users, there’s tougher competition. Social channels that are more obscure have the potential for higher engagement rates. 

One such network is BeReal. Launched in 2020, the social app’s downloads grew exponentially in 2022. This begs the question: How many downloads does BeReal have?

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How many downloads does BeReal have: Jan.–Sept. 2022

Recent data shows that BeReal was downloaded 14.7 million times in September 2022 alone, a 19.5% increase from the previous month.

This is a stark increase from the number of downloads it had at the start of the year. In January 2022, BeReal was downloaded 800,000 times. Even though this was a fraction of its more recent numbers, it was still significant, especially for a relatively nascent app.

The number of BeReal downloads grew to 1.1 million in February and rose further, to 1.4 million in March. In April, BeReal’s monthly downloads more than doubled, to 3.5 million, a number it sustained for May.

June saw downloads increase to 4.2 million, before a surge in July took it to 7.7 million. The number of monthly downloads for BeReal crossed the 10 million mark for the first time in August, with 12.3 million. 

How many downloads does BeReal have so far?

The newest data shows that, as of October 2022, the total number of app downloads for BeReal hit 53 million worldwide on the App Store and Google Play. 

BeReal’s number of downloads is not the only metric to have skyrocketed this year—its monthly active users in September is a whopping 2,254% more than in January.

However, numbers show that just 9% of users who downloaded BeReal on Android devices were using the app daily in Q3 2022. This is notably lower than other leading social networks such as Instagram and TikTok, which were opened at least once a day by 39% and 29% of their Android users, respectively. 

How many downloads does BeReal have: forecast

By experts’ analysis, BeReal can expect to see its downloads and user base increase if it’s able to monetize its app. It will also need to resolve certain key issues users are currently facing, such as the ability to upload photos on time.

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