Because it’s the most popular search engine in the world, Google is the search engine most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users all over the world?

Recent data looked at the ten most popular searches on Google. It shows that the most searched word in the second quarter of 2021 is “Google” itself.

To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”

After “Google,” the second-most searched word on Google is “YouTube,” which has an index of 88. Incidentally, YouTube is one of Google’s subsidiaries.

The king of social media, “Facebook,” is the third-most searched word on Google with an index of 85—just three behind “YouTube.” This should come as no surprise, considering the social media platform’s massive user base of 2.8 billion and that it ranks among the three most visited websites worldwide. “Facebook” is also the second-highest ranked social media-related search query.

With an index of 70 in fourth place, the keyword “you” ranks next, followed by “weather” with 65.

The sixth and seventh most popular searches on Google, “news” and “WhatsApp” have indexes of 48 and 43 respectively. 

The remaining three are:

  • “Translate”: 42
  • “Amazon”: 38
  • “Instagram”: 36

Of the ten most popular searches on Google in Q2 2021, the majority of them are related to social media and communication. The remaining are general and ecommerce-related searches.

It is worthy to note that the coronavirus pandemic in 2020, which has sent countries all over the world into lockdown, resulted in “coronavirus” and “corona” ranking among the top ten most searched words on Google in the second quarter of 2020. 

By Q3 2020, however, both had fallen off the top ten charts. “Coronavirus” ranked in 11th place with an index of 27, while “corona” did not even feature among the top 20. Neither features on the list of the ten most searched keywords on Google in Q2 2021.

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