Looking for the best beauty products of 2019? This year is all about looking and feeling great so we’ve also thrown in some health products that’ll help keep you feeling your best. Some of these beauty trends will be driving strong sales growth throughout the year and could very well help increase your store’s sales this year.
While fake eyelashes have been popular for a few years now, it’s pretty apparent that beauty trends like this will continue to grow. Search volume for “fake eyelashes” is steadily growing over time according to Google Trends.
And while “magnetic eyelashes” had an all-time peak in August 2017, they’re beginning to rise again and will likely continue to climb throughout the year. Fake eyelashes are starting to become a staple in most makeup looks.
The reason why we’re giving a shout-out to magnetic eyelashes instead of ones requiring glue comes down to the simplicity of application making it perfect for the casual beauty enthusiast.
When marketing beauty products like magnetic eyelashes your focus will likely be on Instagram.
While you can partner with beauty bloggers and create ads to get immediate sales, a stronger long-term strategy would be to create your own Instagram account with different pictures and videos of eye look with your fake eyelashes and other beauty products.
Long-term, this will keep your ad costs low since you’ll have built up your own audience and brand. You can also build a blog on your website so that you can drive organic traffic to your magnetic lashes and other beauty products on your store.
If you love beauty products, then your Instagram feed is likely packed with countless nail looks. Mine definitely is. And with nail posts constantly filling up beauty Instagram accounts, you could create a store around nail beauty products alone.
Shimmer nail polish has been taking over so many Instagram posts lately that this is a product you’ll want to sell asap. And this specific shimmer polish has had hundreds of purchases in the last 30 days, so you better polish up your Instagram account and start selling.
One of the most popular ways to make your shimmer nail polish stand out on Instagram is through carousel posts.
Carousel posts are scrollable posts that allow you to include multiple pictures or videos. They’ve become wildly popular for beauty products.
You can create videos or pictures of the nail polish being painted on yours or a model’s fingers. By having carousel posts, you’ll allow people to see various pieces of content. However, the great thing about carousel posts is that they often show up high in Instagram Search and Explore giving your content more visibility.
Lately, we’ve been seeing an increase in hair wig ads in the beauty products space. And if that isn’t proof enough, check out this Google Trends data, those “wigs” searches have been on an upward climb.
Some are choosing to use hair wigs instead of extensions as it is less damaging to the hair. You can target different hair communities such as novelty/cosplay hair, African American hair, cancer patients or the casual consumer giving you a variety of customer demographics your store caters to.
This long-haired colorful wig is one example of a product you can sell on your store. While you can choose to run a beauty products store and sell wigs, many online retailers find that focusing on wigs or extensions works well as a standalone store too.
By focusing on that specific niche, you can create blog content around wigs, hair tutorials, and other hair related topics. When you do this, you’ll be able to attract higher quality leads to your website that you can convert into paying customers.
It’ll keep your overall acquisition costs low. And since the wig niche has and will be around a long time, you can build a long-term brand. Keywords like “hair wigs” get 27,100 monthly searches. There are countless other long-tail keywords that could bring you traffic.
Let’s face it, people want clear skin. Google Trends shows that for the second time since April 2017, “blackhead removal” searches have been skyrocketing. But let’s be honest, the acne niche isn’t some fad, it’s a big enough problem to have a reliable customer base.
So if you’re looking to sell a pore cleanser on your store, you can choose to either have a general beauty products store or a skincare store and you can find a way to make a reliable passive income.
The best way to sell your pore cleanser beauty products is through a search engine optimization strategy. With 246,000 monthly searches for “blackhead removal” you can create content around the topic to find your audience and run retargeting ads to show them your products.
You can also create Google Shopping ads and search-based ads to help you find your ideal customer. Keep in mind that this is more of a search-based product than an impulse-buy product. And while you can get sales via Facebook or Instagram, you’ll likely find that Google ads and SEO work best for you.
Over the past few years, we’ve been seeing makeup brush sales skyrocket. From trends like mermaid brushes to unicorn brushes, beauty products like this never go out of style. These travel makeup brushes add a new selling point to these classic beauty products.
And with over 300,000 monthly searches for “makeup brushes” it’s pretty safe to say that this is a product that has a fanbase. Makeup brush trends may change over time, with certain designs skyrocketing into popularity but this is a great product to sell on a beauty products store.
The way you promote your makeup brushes will depend on what type you’re selling. If you’re selling a novelty style makeup brush you’ll likely use Instagram or Facebook to find your audience.
However, if you’re selling a traditional set you might choose to create Google Shopping ads to tap into that massive search-based audience.
Stick to a beauty products store, and you can build the right audience who will buy products like this and others just like it. Build out your blog content to find new audiences and retarget them to win that sale.
When it comes to health and beauty products, there’s no easier way to straighten up your product collection than by selling a posture corrector. This product is clearly gonna stick around for a while.
As you read this, are you looking down at your phone or your laptop? Are you hunched over reading this? If so, you’ve realized that posture can be a real problem.
If you target people based on a mobile device you can call out people for being hunched over while looking down at their phones and show that your product helps solve that problem by improving posture.
By explaining the key product benefits and solutions, you’ll be more likely to convince people to make a purchase.
You can’t get any beauty sleep if you’re significant other is snoring loudly in your ear throughout the night. Fortunately, with this anti-snoring device you can help your customers reduce their snoring so their partners can get some sleep.
About 40% of men snore and 24% of women snore showing that this problem affects a huge chunk of the population. There are over 135,000 monthly searches for the term “snoring” and it’s highly likely that most people searching for it are being affected by it.
Even the term “stop snoring” has about 40,500 monthly searches so this is definitely a problem people want to solve. Since this anti-snoring device solves a problem people want to solve, you can market a number of ways.
You can create content on your blog to drive traffic to keywords around the topic of snoring and how to stop it.
Also, you can advertise using search-based and Google Shopping ads so people searching for keywords like “stop snoring” find your product. And you can also create Facebook ads that run through the night and early morning in case anyone is up at night from their partner’s snoring.
There are very few health and beauty products that not only relieve muscle pain and help you relax. So you won’t want to turn your back away from selling this back massager.
There are about 246,000 monthly searches for “back pain” showing that this is a problem that affects countless people.
Having a back massager may not cure back pain but it can help alleviate any discomfort for your customers. This is another product that helps solve a problem which helps make it an easier sell.
You can promote your back massager by creating search-based content and ads targeting keywords like “back pain” and “back pain treatment.” You can also create ads on Facebook.
However, having a picture of the product above likely won’t convert very well since the graphic isn’t very attention grabbing. So if you decide to create an ad on Facebook or Instagram, you’ll want a video that shows the product being used to help customers understand how the health product works.
When it comes to health products, popular items like these neck relaxation pillows can help your customers relieve pain and improve the realignment of your neck.
This product is so insanely popular that in the past 30 days it’s had over 2200 sales – and there have been thousands of more sales in the past six months. With people hunching over their computers and phones all day, this is a problem-solving product you need in your store.
To promote this neck pillow, you can create content such as articles and videos detailing the benefits of using a neck pillow every day. You can create ads on Facebook to target people who are looking down at their phones.
Or you can create search-based ads for keywords like “neck pain” which has 165,000 monthly searches. You can also create educational video ads discussing the benefits of relaxing your neck for half an hour each day to help convert the sale.
Beauty products like this face massager help massage the most beautiful part of your body: your face. The simple massager can be used to massage the nose, chin, cheeks and more.
The jade roller costs under $3 and includes free shipping, allowing store owners to make a substantial profit on the product. This month, the face massager had over 475 orders from customers proving its popularity.
To add to that, “face massager” even gets an impressive 49,500 monthly searches proving that this is a product people really want. You can market this face massager by creating Google ads targeting keywords like “face massager.”
You can also create simple videos showing your massager being used on the face to demonstrate its need and benefits.
Then, use those videos as ads for Facebook. You can also reach out to various blogs and ask them to share a link to your product to drive some referral traffic back to your website.
Colleen Gwen Armstrong, publicist and founder of beauty and pop culture blog #InstaglamNews, shares “One of the biggest beauty trends of 2019 is bold (a blue eyeshadow) the brighter the better.
The 80s are having a huge moment which was very noticeable at the Golden Globes.
Several actresses including Lupita Nyong’o and Camilla Belle adorned their eyes with bright blue eyeshadow (both matching their shadow with their gowns) which used to be a HUGE no-no!
Things are definitely changing and the former rules are taking a backseat to beauty this year.”